![]() We are bird-dogging them while we agree that given their size, they can be more effective than most fashion brands at helping the environment. We will ALWAYS feature a sustainable project over a non-sustainable one if they are equally well-designed and photographed.ĪOC looks at Zara and Inditex the way we look at H&M. AOC is committed to promoting sustainable consumption, however, and sustainable production. It’s not even realistic to suggest the practice. Long ago, I said that the global economy would collapse if we all stopped consuming. Because we write about a brand doesn’t mean that we endorse all of its practices or efforts. ![]() Our point is to be sure that our very supportive AOC readers understand that sustainability is always in our lens of analysis. We have not reviewed Inditex’s latest sustainability commitments - and we do not want to derail the WSJ Magazine interview with Marta Ortega Pérez. While Inditex has stated they have water reduction initiatives, and there’s talk of how the company plans to reduce their water footprint through a “ Master Action Plan”, there was no evidence of set targets to reduce water wastage in February 2020. 2020 pre-COVID results suggested that Zara energy use was increasing against the 2023 target. Also in 2023, the company has targeted a reduction in electricity and energy consumption of 15%. Zara has a goal that by 2023, they will no longer send anything to landfills from their own headquarters, logistics centers, stores and factories. Her family own a stable in their native Spain.AOC writes regularly on Zara’s #JoinLife program and its sub-level project Closing the Loop. Ortega did ballet and rode horses as she grew up, competing in almost 400 events according to the International Federation for Equestrian Sports. In a rare interview this August, Ortega told the Wall Street Journal she wanted to “build bridges between high fashion and high street.” She has developed campaigns with the likes of Steven Meisel to Fabien Baron, Karl Templer and Luca Guadagnino, and helped launch statement collections including Charlotte Gainsbourg by Zara. Until recently she held no official title at the company. The company said Ortega has "led in the strengthening of Zara's brand image and fashion proposition" in her time with Inditex. “But then you get kind of addicted to the store.” “The first week, I thought I was not going to survive,” she told the Wall Street Journal. She began at the bottom, working as a sales assistant at the Zara store on the King’s Road after graduating from university. Unlike her predecessor in the role, Pablo Isla, Ortega will not be an executive chair, meaning she will not be involved in the day-to-day running of the business.Ĭurrent general counsel and board secretary Óscar García Maceiras will immediately become CEO.Īnalysts at Kepler told the BBC they believe "the timing is not the best" for the announcement, as "we believe that both Marta Ortega and the CEO Oscar Maceiras have a lot to prove when it comes to their ability to run this big monster in the middle of the COVID crisis."Īn experienced businessperson, she has worked across different areas of the Inditex Group for the past 15 years. "I’m deeply honoured by the trust that has been placed in me, and enormously excited about the future that we are all about to embark upon together." "I have always said that I would dedicate my life to building upon my parents' legacy, looking to the future but learning from the past and serving the company, our shareholders and our customers where I’m most needed. ![]() In the succession announcement, Marta Ortega said: "I have lived and breathed this company since my childhood. The news prompted a share sell-off on Tuesday.
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